Remembering Steve Jobs

It was with great sadness this week that we learned of the passing of Steve Jobs.  We have been using Mac computers in our firm since day one.  In some senses, using Macs has been more difficult than if we had chosen Microsoft Windows.  It’s always easiest to go with the flow.

Our choice to use Macs was about more than just what software our computers were using.  It impacts how we do everything that we do.

In an interview with Business Week in May, 1998, Steve explained his philosophy:

“That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

And during an interview with Fortune magazine in 2000, Steve said:

“We don’t have good language to talk about this kind of thing,” Mr. Jobs replied. “In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together. … That is the furthest thing from veneer. It was at the core of the product the day we started. This is what customers pay us for — to sweat all these details so it’s easy and pleasant for them to use our computers. We’re supposed to be really good at this. That doesn’t mean we don’t listen to customers, but it’s hard for them to tell you what they want when they’ve never seen anything remotely like it.”

We have tried to bring that same sense of design to our practice.  Real design that makes things simpler and more understandable—not just decoration.  To “Think Different”.

The feedback we have received from our clients suggests we have been quite successful in that.

But we know that we have only scratched the surface.  And we say thanks to Steve Jobs for showing us just how deep that hole goes.